EPOS marketing is an automated system used by businesses across the hospitality and retail sectors to improve customer engagement and increase sales, while also gaining a competitive edge.

The process is simple. Through the analysis of customer purchase history, captured at the point of sale, you are able to gain critical insights into customer preferences, behaviours, and buying patterns. With this information at your fingertips, you can then identify distinct customer segments and develop more effective, targeted marketing campaigns.

Encouraging feedback, the good and the bad, is another great way to enhance your offering and build brand advocacy. Our EPOS terminals provide your customers with plenty of opportunities to share their experiences, whether that’s in the form of a short survey, a review, or even leaving a comment on integrated social media platforms.

In a highly competitive and fast-paced environment, customer loyalty is more important than ever. From restaurants and cafes to pop-up coffee bars and boutiques galore, you only have to stroll down your local high street to see just how much is on offer. Nowadays, persuading customers to invest in your brand takes much more than excellent customer service, although it’s certainly a good start!

It doesn’t matter whether you’re an established brand or you’ve just opened your doors, securing repeat visits can be even more daunting than attracting new customers. To future-proof your business, you need to focus your efforts on customer retention.

That’s where we come in. With our EPOS system, you will have access to a cost-effective and streamlined marketing solution that can transform your customers into dedicated daily visitors. And their interaction with your business doesn’t stop once your doors are closed. Using marketing automation, you can now reach your customers where they are, whether during the in-store experience or through targeted communication following their visit.

Our system is adaptable and equipped to support businesses across the hospitality and retail industries. From unique discounts to free coffee, you can choose from a variety of rewards.

Hosted on an app, your customers can instantly sign up and start collecting points for every purchase they make. Once they have reached a certain amount of points, they will receive a reward. With our easy-to-use system, customers can keep track of their points and redeem them at their leisure.

We understand that maintaining consistency across all touchpoints is vital to maintaining a quality customer experience and reinforcing your brand’s identity. With an intuitive interface that can be tailored to your branding, our loyalty programme is designed to act as an extension of your offering.

For every unique business, there’s a unique customer base with specific needs and expectations. To ensure your loyalty programme is a success, it has to fulfil these requirements and seamlessly slot into the everyday operations of your business – a one-size-fits-all approach just won’t do.

The good news? When you choose YumaPOS, you will benefit from a customisable loyalty programme. Using our single-platform system, you can tailor the various individual components to your liking. This can range from the number of points your customers need to earn to the tempting rewards on offer.

If you have a clear vision for your loyalty programme, then great! With our easy set-up process, you’ll be up and running in minutes. If you need some extra guidance, one of our EPOS experts will be able to advise you on the best approach for your business.

Need to update your loyalty reward to align with a seasonal campaign or scale the programme to meet increased demand? No problem! Our system is completely flexible and designed to grow with your business.

At YumaPOS, our mission is to streamline your business processes and maximise overall performance. That begins with your back-of-house management.

With our fully integrated system, each customer order or purchase processed through an EPOS terminal is tracked in real-time, automatically updating your inventory. This can help you to avoid overselling or running out of stock, leading to improved customer satisfaction. Beyond this, it also enables you to gain an understanding of which products are the most popular, so you can adjust your inventory levels accordingly. With this planning in place, you are able to forecast demand more accurately and ensure that the right products are in stock at the right time.

Don’t be weighed down by unwanted waste – take control of your inventory today.

Knowing who your customers are and what they want is essential for any business, but especially important if you are running a smaller operation. EPOS marketing enables you to identify and leverage consumer behaviour much more effectively than more traditional methods. For small businesses looking to enhance their marketing capabilities while saving time and money, this is a tool you don’t want to miss out on.

Generally speaking, loyal customers are more invested in your brand and take less convincing to part with their purse strings than new visitors. This makes the task of retaining existing customers a lot less expensive than acquiring, so give your visitors a reason to return. The customers who ask for ‘the usual’ are essential to your long-term growth as a business and should not be overlooked. It’s a bit like building an army of brand advocates…

Being able to access data on popular products and personal contact details is only half the story. You need to maintain an ongoing conversation with your customers to prevent them from turning their attention towards the competition. With our EPOS marketing solution, you can do both at the click of a button!

Ready to reach new heights with your marketing? Our game-changing EPOS system is a phone call away.