EPOS marketing is an automated system used by businesses across the hospitality and retail sectors to improve customer engagement and increase sales, while also gaining a competitive edge.
The process is simple. Through the analysis of customer purchase history, captured at the point of sale, you are able to gain critical insights into customer preferences, behaviours, and buying patterns. With this information at your fingertips, you can then identify distinct customer segments and develop more effective, targeted marketing campaigns.
Encouraging feedback, the good and the bad, is another great way to enhance your offering and build brand advocacy. Our EPOS terminals provide your customers with plenty of opportunities to share their experiences, whether that’s in the form of a short survey, a review, or even leaving a comment on integrated social media platforms.